ETI Turbodryer Range

Redesign of Turbodryer range of packaging for UK market. Italian manufacturer ETI’s UK distributor wanted the packaging for the Turbodryer range of hair dryers redesigned as they were dated and disparate. The design approach is a clean and consistent layout across the range with modern sans serif fonts, spot Pantone colours and aspirational model shots used. Key features are highlighted on each box with emphasis on the power of the dryers and a acetate window reveals the colour and style of the dryer inside.