Brighton Capital Management Brand

A brand for new boutique firm of experienced, highly qualified wealth managers based in Brighton. The brief was to create an identity that conveys the strength, reliability and trust expected from wealth managers with a hint of Brighton. A shield was chosen as a symbol of protection of a client’s investments with the three overlapping elements representing the three partners involved and their integrated approach to wealth management. Blue was chosen as the lead colour due to it’s strong association with finance and the yellow represent the coastal location of the company.